For buyers, the highest offer isn’t always the winning offer. As an agent, it is your duty to communicate on behalf of your client’s best interests, no matter which side of the offer you stand on.

Set the stage for success before the offer is even made, and then follow through by crafting an offer that will get the seller’s attention – and get your buyer to the closing table. Here is how:

Lay the Foundation Before the Offer

Educate the buyer: “We have to prepare buyers for what the market conditions are to prepare them on what the buying process is like and to prepare them for how to strengthen offers.” – Ron Lugashi, Agent

Develop trust: “They just want someone to be their side. So throughout the process, before we even get to the contract, I’m showing that I’m on their side.” – Taylor Lomprez, Agent

Make the Offer Stand Out

“I take the opportunity to have my lender call and introduce themselves.” – Jennifer Kinzalow, Agent

There are so many creative ways to stand out in multiple offer scenarios.

Click below to read more intelligent multiple-offer strategies.