The honeymoon is over, folks… the Canadian Antispam Law 'phase in' period comes to an end on July 1st… and you don't want to be caught on the wrong side of thelaw.
But don't be scared. For most honest, up-front agents, these rules won't cause problems. The CASL (Canadian Anti Spam Law) is designed to protect consumers from unwanted electronic marketing from unwanted sources.
Below are some simple rules, provided by the Government of Canada to help you
3 Things to Think About When Sending Messages
1) Think About Who You Are Sending Messages To
Did they give consent? Do you have a record of this consent?
- Did they say 'yes, please contact me'?
- Did they publish contact info online or did they give you a business card? (Look closely for any 'don't contact' instructions)
- This means no automated address generation or collecting!
Do you have an existing business or non-business relationship?
- Customers, clients, associates, donors, supporters, volunteers or members from the past two years.
2) Think About the Type of Message You're Sending
- Is it sent to an electronic address?
- E.g., email, SMS, instant messaging or similar platforms.
- Is it commercial or promotional?
- Commercial or promotional information including marketing, sales, offers, solicitations or similar activities.
- Ensure that no part of the message is false or misleading.
3) Think About What You Must Include
- Identify your name and business, the name of anyone else on whose behalf you are sending the message, and a current mailing address. Also include a phone number, email address, or web address. Ensure they are accurate and valid for a minimum of 60 days after sending the message.
- Include details on how to unsubscribe
- In each message
- Action every unsubscribe request within 10 days or less and at no cost to the recipient.
For more information, go to fightspam.gc.ca
This resource, which is intended to provide a plain language explanation of some of the requirements under the Act, is not to be considered as legal advice, an interpretation of any legislation or regulations, or as a settlement or commitment on behalf of the Enforcement Agencies for Canada's Anti-Spam Law.
AND DON'T FORGET - If you're looking to clean up your database, NOTHING… I repeat NOTHING… works better than a phone call. Call your contacts to check in to make sure that they still know/care who you are. That way, when they know you are there to help… and not just another faceless name in their database… they are less likely to unsubscribe.
Great agents find opportunity in every market… and under any conditions. Why not use the arrival of CASL to cement your relationships with clients and contacts and remind them why you are their BEST choice for all their real estate information.