CREATING YOUR ONLINE PRESENCE ... REAL ESTATE AGENT EDITION

Here's the deal: the Toronto Real Estate market is saturated. There are lots of GREAT agents in the city. But there are also some duds… and, for better or worse, the internet has enough space for everyone.

So... how can you rise above the other, roughly 40,000 agents, and spread the word about your awesomeness?

If you're talking old-school (and nothing beats old-school), you gotta GET OUT THERE: knock on doors, call friends, call family, call strangers... let everyone know why you should be their real estate agent of choice.



The human touch will ALWAYS be the best way to get business



You also have to keep track of everyone you talk to about real estate. And then you have to STAY IN TOUCH WITH THEM so that they don't forget about you when they decide to actually jump into the real estate market.

But those are two totally other blog posts (tune in for upcoming posts about LEAD GENERATION and WORKING WITH A DATABASE). You're here for SEO, right?

So, with that in mind, here are some simple Search Engine Optimization strategies to help make your business look legit online, and maybe even get some leads.

 

Create a Google Business Page

It's pretty easy. You can actually just Google how to do it (funny, right?). But, HERE is a great instruction page showing you all the steps. Or you can try this VIDEO if you prefer.

Just make sure that you format your name correctly. Your name should be formatted like so:

AGENT NAME/TEAM/GROUP, designation - Keller Williams Referred Urban Realty, Brokerage
or Joe Smith, Sales Representative - Keller Williams Referred Urban Realty, Brokerage)

And that's that. Once you have your Google Business Page up and running, reach out to family and friends and clients to like and review your page. Google responds to this kind of activity and the more reviews and ratings, the higher your page will rank.

You should also check your profile occasionally and consider using the Google posts feature to create content and communicate with folks who are searching for your business.

 

Create a Facebook Business Page

Have you heard of Facebook? It's this really fun little startup company, but I really think it's going places.

No matter what you feel about social media in general, it can't be denied that it's here to stay. And if your business is here to stay, then you're going to want to get on board. If you do want to 'get on board,' then a Facebook Business Page is the way to go.

Again, no need to reinvent the wheel. HERE are some VERY easy instructions for setting up your Facebook Business Page.

And don't forget... the same naming rules apply.

AGENT NAME/TEAM/GROUP, designation - Keller Williams Referred Urban Realty, Brokerage
ie  Joe Smith, Sales Representative - Keller Williams Referred Urban Realty, Brokerage

As with the Google page, once you have your Facebook Business Page up and running, reach out to family, friends and clients to like and review your page. It's one of the best ways to get noticed.

Maintain Your Website

This one is a bit trickier. As you can imaging there are hundreds of thousands of real estate sites out there. Millions, most likely. Sooooo many agents have a site... or two or three sites. Some have sites they once used, but have since abandoned. In addition, there are lots of what we call 'aggregator sites' which will try to collect your information, create a fake profile and then try to make you PAY to get access to edit that information. It's pretty gross.

All this to say that it's a jungle out there on the internet... especially for a real estate agent.

The best way to avoid getting lost in the swamp of lost sorrows (and abandoned real estate sites) is to keep your site up to date and post regularly.

If you have a blog, write on it. If you make YouTube videos, put them on your site. Make landing pages for each of your listings. Make sure your Facebook page is mentioned on your website and vice versa. Think of it as creating a web of content. The more you link your many online worlds together, the more it will help to legitimise you (as a valid business... not as a human... you're on your own for that).

Chances are you will never come up first if someone googles 'real estate' or even 'real estate Toronto.' But what you CAN hope for is that you have a chance of coming out on top when someone types in your brokerage, your name, or even one of your properties.

And like so many other things, consistency is going to be key in this process... and it IS a process. Keep pushing people to visit, like, review and rate your pages... and add content whenever possible.

Keep doing these things and watch your SEO climb!

What you need to know about the Toronto Real Estate Market in January 2019

TREB President Garry Bhaura announced that Greater Toronto Area REALTORS® reported 4,009 home sales through TREB's MLS® in January 2019 – up by 0.6 per cent compared to January 2018. .

"It is encouraging to see the slight increase in January transactions on a year-overyear basis, even with the inclement weather experienced in the GTA region during the last week of the month. The fact that the number of transactions edged upwards is in line with TREB's forecast for higher sales in calendar year 2019," said Mr. Bhaura.

The gist is, even with bad weather, overall sales in January were up.

The condominium apartment market segment continued to lead the way in terms of price growth. The average selling price was up by 1.7 per cent on a year-over-year basis. After preliminary seasonal adjustment, the average selling price edged lower compared to December 2018.

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"Market conditions in January, as represented by the relationship between sales and listings, continued to support moderate year-over-year price increases, regardless of the price measure considered. Given housing affordability concerns in the GTA, especially as it relates to mortgage qualification standards, we have seen tighter market conditions and stronger price growth associated with higher density low-rise home types and condominium apartments, which have lower average selling prices compared to single detached homes," said Jason Mercer, TREB's Director of Market Analysis and Service Channels.

What we also know, though, is that every neighbourhood and geographic area has its own local market. In the downtown core, the real estate landscape is different from North York, or Etobicoke. Make sure you reach out to a trusted real estate professional to get the most in-depth, up-to-date information about your local market.

Congratulations, it's your first year in real estate

CONGRATULATIONS – you have yourself a real estate license! It’s official: you are now a real estate agent.

So, what’s next? Garrett Lenderman, lead writer and researcher for Keller Williams’ publishing division, offers valuable insight.

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“Your database is your business.”

Oftentimes, the difference between an average business and a mega business can be pinpointed to the number of times an agent communicates with members of their database.  

“Each time you touch people in your database, you gain a piece of mindshare, which will help position you as someone they need to talk to when they think about buying or selling real estate. The more frequently you communicate with your database, the more mindshare you gain, and the more you’re able to profit from the relationships you build within it,” Lenderman explains.

He also emphasizes that how you talk to your database matters. While the world continues to invent new, easier ways for us to communicate with one another, for real estate agents, the number one weapon of choice is still the phone. This isn’t because real estate agents are old-fashioned; it’s because voice-to-voice communication is extremely efficient and effective. When engaging with someone else, what we say is only one half of the equation – there’s also how we say it. When speaking with someone else, we constantly send and receive millions of signals that all add up to our interpretation and understanding of what’s being said. When using simple forms of communication like text messaging, we restrict our ability to use our full arsenal of communication tools.

So go out and talk to people, and make sure what you say counts. Lenderman suggests, at the very least, you should pick up the phone and call everyone in your database at least once a quarter. When designing touch plans to add to that, remember that the more personal you make it, the more effective it will be.

“No is a spectrum.”

The importance of learning that “no” and “yes” fall on a spectrum is key to becoming a successful agent. When someone tells us “no,” there’s usually a condition associated with it. When talking with people who are interested in real estate, it’s important to gauge how strongly someone is committed to their current decisions and what needs to happen for them to change their minds. Sometimes you’ll find that you have the ability to help people turn their no into a yes.

Learning to interpret people’s needs is part of being a good communicator, which is why it’s important to focus on building your skills through scripts and dialogues, as well as experience, on a daily basis.

“You have to invest in your business and you have to invest in yourself.”

Starting out viewing your job as just that – a job – is a mistake. Agents should view and handle themselves as business owners. By treating real estate as an enterprise from day one, you set yourself up for future growth and success. This means operating off of a schedule that allows you to take control of your time, investing in a database that provides you and those you’re looking to serve with continuing value, continually educating yourself so that you can educate your customers, and pairing big goals with big actions and big accountability that will guide you to the future you desire. 

“It’s never that hard again.”

Starting something from scratch is always going to be hard. Your first cold call is hard. Selling your first home is hard. The good news is that it is only going to get easier from here. Repetition, making mistakes, and learning as you go will help make things exponentially easier. Experience is a great teacher, and relying on your own and asking others to share theirs will help you on your own personal and professional growth journey.

“Take a leap.”

Jumping into a new career in real estate can be challenging. Working on outreach, making real connections with customers, creating a strong database, and treating real estate like a business are all key ingredients for success.


Assuming you’ve chosen to hang your license with Keller Williams, you’ve already started your career off on the right foot. Plug in to your market center by taking advantage of the training and expertise all around you. And, if you haven’t already, start memorizing the proven models and systems of The Millionaire Real Estate Agent –  a book that has sold more than 1,000,000 copies and helped agents just like you create a business worth owning.

For more information, call today at 416 572 1016 to schedule your confidential one-on-one business planning consultation.

November Real Estate Trends in Toronto

Toronto Real Estate Board President Garry Bhaura announced the continuation of moderate price growth in November 2018 compared to November 2017. The MLS® Home Price Index (HPI) Composite Benchmark was up by 2.7 per cent year-over-year. The average selling price was up by 3.5 per cent year-over-year to $788,345.

Greater Toronto Area REALTORS® reported 6,251 residential transactions through TREB's MLS® System in November 2018. This result was down by 14.7 per cent compared to November 2017, when we saw a temporary upward shift in demand as the market was distorted by the looming OSFI-mandated stress test at the end of last year.

"New listings were actually down more than sales on a year-over-year basis in November. This suggests that, in many neighbourhoods, competition between buyers may have increased. Relatively tight market conditions over the past few months have provided the foundation for renewed price growth," said Mr. Bhaura.

On a preliminary seasonally adjusted basis, sales were down by 3.4 per cent compared to October 2018. The average selling price after preliminary seasonal adjustment was down by 0.8 per cent compared to October 2018.

"Home types with lower average price points have been associated with stronger rates of price growth over the past few months. Given the impact of the OSFI-mandated mortgage stress test and higher borrowing costs on affordability, it makes sense that the condo apartment and semi-detached market segments experienced relatively stronger rates of price growth in November, as market conditions in these segments remained tight or tightened respectively over the past year," said Jason Mercer, TREB's Director of Market Analysis.

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Your October Real Estate Stats

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Greater Toronto Area REALTORS® reported 7,492 sales through TREB's MLS® System in October 2018 – a six per cent increase compared to October 2017. On a preliminary seasonally adjusted basis, sales were down by one per cent compared to September 2018.

The average sale price for October 2018 was up 3.5 per cent on a year-over-year basis to $807,340. After preliminary seasonal adjustment, the average selling price was up one per cent compared to September 2018. The MLS® Home Price Index (HPI) Composite Benchmark was up by 2.6 per cent compared to October 2017. Price growth continued to be driven be the condominium apartment and higher density low-rise market segments.

"Annual sales growth has been positive since the late spring. While the OSFI stress test and higher borrowing costs have kept sales below 2016's record pace, many households in the Greater Toronto Area remain upbeat on home ownership as a quality long-term investment. A strong regional economy and steady population growth will continue to support the demand for housing ownership as we move into 2019," said Mr. Bhaura.

There were 14,431 new Listings entered into TREB's MLS® System in October 2018 – down 2.7 per cent compared to October 2017. The fact that sales were up and new listings were down year-over-year in October suggests that market conditions became tighter.

"Annual sales growth has outstripped annual growth in new listings for the last five months, underpinning the fact that listings supply remains an issue in the Greater Toronto Area. With municipal elections in the rear view mirror, all levels of government need to concentrate on policies that could remove impediments to a better-supplied housing market, including facilitating the development of a broader array of medium density housing choices," said Jason Mercer, TREB's Director of Market Analysis.

Your GTA market stats for September 2018

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Toronto Real Estate Board President Garry Bhaura announced that Greater Toronto Area REALTORS® reported 6,455 sales through TREB's MLS® System in September 2018 – up 1.9 per cent compared to September 2017. The average selling price for September 2018 sales was up by 2.9 per cent over the same period to $796,786.

New listings entered into TREB's MLS® System in September 2018 amounted to 15,920 – down by 3.1 per cent compared to September 2017.

With sales up year-over-year and new listings down,
market conditions became tighter.
Many buyers may have found it more difficult
to find a home meeting their needs.

"It is healthy to see sales and prices in many areas across the Greater Toronto Area up a bit, compared to last year's lows. At the same, however, it is important to remember that TREB's market area is made up of over 500 communities. Market conditions have obviously unfolded differently across these communities. This is why it's important to work with a REALTOR® who is familiar with local market conditions in your areas of interest," said Mr. Bhaura.

"While higher borrowing costs and tougher mortgage qualification rules have kept sales levels off the record pace set in 2016, many households remain positive about home ownership as a quality long-term investment. As the GTA population continues to grow, the real challenge in the housing market will be supply rather than demand. The Toronto Real Estate Board is especially concerned with issues affecting housing supply as we move towards municipal elections across the region," added Mr. Bhaura.

"Generally speaking, annual rates of price growth have been stronger for higher density home types in 2018, including condominium apartments, townhouses and semi-detached houses. In many neighbourhoods, these home types provide more affordable home ownership options. This is why a policy focus on increasing mid-density housing options throughout the GTA is important," said Jason Mercer, TREB's Director of Market Analysis.

TURNING SELLER OBJECTIONS INTO LISTINGS

Listing appointments can be intimidating as you face hard questions from potential clients as well as the possibility of failure. According to Dianna Kokoszka and Tony DiCello of KW MAPS Coaching, the key to overcoming objections and succeeding with listing appointments is all about mindset. Kokoszka, who last year secured listings from all of her 150-plus appointments, says that you must go into the meeting thinking: This listing is mine if I choose to take it.

"You’re already at a yes – they invited you into their home,” she explains. “Only you can make it a no. So think about this: When you’re there, will you leave at a yes or a no, and do you have the skills to make certain it’s a yes?”

Prepare

Before the appointment, you should brainstorm questions for the homeowner, Kokoszka says – though this should not be an interrogation. It should be structured so that each question leads to the next, with all of them eventually leading to a listing contract.

Kokoszka also suggests arriving to a potential client’s home 15 minutes early and turning off your devices to calm your “drunk monkey”; i.e., the one that hoots inside your head about failure. Instead, channel positivity and a confident mindset.

Approve and Handle Objections

DiCello stresses that objections are nothing more than a client who needs more information and that you should not take those personally. “It’s not a challenge to your listing presentation, it’s not a challenge to you,” DiCello says. “It’s just unanswered questions.”

Kokoszka agrees. She says that instead of pushing back, it’s best to approve of their objections with a statement like, “I can appreciate that, it sounds like you want to net the most money.” Then, isolate the objections. If your commission is at issue and they’ve found another agent who will go lower, for example, Kokoszka suggests highlighting that the best companies hire the best negotiators. Then say:

“That other agent gave their own money away without you even asking. And what concerns me is how fast are they going to give your money away? They’re not an Olympian, and I am, so sign the contract and let me work for you.”

If the client hesitates, try asking if they would be okay with their boss cutting their salary despite working just as hard. “If you truly believe you’re the best, why wouldn’t you fight for what it is you want?”

Don’t Rush

Too often, DiCello says, we don’t close because we leave the appointment way too soon. Sometimes we’re bored with the conversation or thinking about what we’re going to do afterward. Other times, we simply don’t know how to close.

Kokoszka says this extra time spent is well worth it. Stay longer with potential clients than other agents might, and always close before walking out the door. This strategy worked for Kokoszka once when she was up against another reputable agent. She gave him a call afterward and he asked her how she did it. “And I said, ‘I stayed and you left. That listing was yours. I had to work like the dickens to take it.’”

Be the Local Expert

Oftentimes, clients will want to meet with other agents after meeting with you, but Kokoszka suggests responding with this line: “Tony, I appreciate that. You want to make certain you have the best agent; that's what it sounds like. I am sitting here and I will answer that.”

Then offer to call those agents yourself. Explain that potential clients you meet with always end up going with you, and that the sooner you can call the other agents, the better, because those agents likely will still be willing to deliver a buyer. You can even make the call in front of the homeowner and offer to split the commission with the other agent if they have a buyer.

Make sure to bring evidence that you are a local expert. You can use the KW Local Expert flier, filledwith your transaction statistics… or you can make your own marketing piece that shows how you are outperforming the market.

Keller Williams Referred Agents sell homes in LESS TIME, at a HIGHER PERCENTAGE OF ASKING than any other major brokerage in the city… and isn’t that what clients want?

If you don’t have your own stats, you can always use the office stats to show that you’re part of a team with a history of success. Then pose to the client: “You do want the person who sells houses for more money, in the least amount of time, right?” When they answer ‘yes,’ it’s very easy to say, ‘Sign the contract.’”

For more information or to get access to our great training and tools, call us today at 416 572 1016

Your August Real Estate Roundup

The numbers are in!

And, as always, the numbers tell a story.

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Sales are up and prices are up over last year.. so we should celebrate, right?

Not yet.

If you’ve been paying attention, you know that we experienced a late Summer slump after the mad Spring rush... and this skews our impression of the market stats.

In reality, listing inventory is down, and while sales are up over last year, the number of units sold are down as compared to the last few years.

This kind of information can be tricky to deliver to your clients. But your clients need to know about not just trends over the last year... but also how the market has been trending historically.

Context is everything.

This kind of knowledge will help you provide the best possible service to your clients and help you to manage expectations regarding purchase AND sale prices.

For the kind of great training that helps you become a master of your business, check out our training calendar, or call today for your FREE 1/2 hour business consultation to learn how to have these discussions with your clients!

Great Agents Need GREAT Training

Fight the 4th Quarter dip!


Traditionally, October to January is the slowest time for most real estate agents.

But for agents who have really mastered their business, this period is 'pro time.' Pro time is the time that great agents can really surge ahead of the competition and take advantage of the perceived 'slow down.'

pro time for Keller Williams Real Estate Agents

January - March is typically when agents commit to their New Years goals and start ramping up their business to set themselves up for months 3 - 9 (March to September).

But when you step up during 'pro time,' you're the agent who's finishing off the year with a BANG not a WHIMPER!

Join us for a month of incredible training designed to set you up for success in Q4... and well into 2019!


What Can The JUNE 2018 Real Estate Numbers Tell Us?

Hey Toronto... we've heard you talking.

A recently announced interest in rate hike by The Bank of Canada brings the current prime rate up to 1.5% from 1.25%, marking the fourth such hike since last summer... and people are asking what this might mean in terms of real estate.

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What else do we know? Home prices and home sales are both up overall as compared to June  2017. The numbers are up over last June, but seem lower as compared to last Spring's incredible real estate rush.

And the public is confused.

Many Home Sellers are still attached to home prices they saw last Spring... and many buyers are looking at the market, seeing a slight slow down, and deciding they want to watch how the market moves before making a decision.

But there are always markets within markets. Condo sales are showing no sign of slowing, and prices are up, while the move-up market is showing some slowing once you get outside of Toronto Central.

All of this can be incredibly confusing for both buyers and sellers alike, and it takes a knowledgeable agent to guide clients through this changing market.

Part of the challenge is that the Toronto Real Estate Board covers a huge amount of geographic space and this means that what is true in one area isn't always true in the rest of the GTA.

If you're thinking of buying or selling, please feel free to reach out at any time. Our knowledgeable agents are armed with the tools and training to help make sense of the market and ensure that their buyers aren't overpaying... and that their selling clients net the most money for their home sale.

And if you're a real estate agent looking to grow your business and learn the skills and scripts to calmly and confidently guide your clients through on of their biggest transactions, take a look at our training calendar at whykwru.ca - our classes are FREE and open to agents from any brokerage.

Call us today at 416-572-1016. We'd love to help you!

Our July Calendar is ON FIRE! (it's better if you pronounce it 'fi-yah'... trust us)

Are you noticing the change?


Aside from humidity, there's something in the air these days... the real estate landscape in Toronto is shifting. Some neighbourhood numbers are up, some are down; some housing types are moving fast, others are slow. The rules of the last few years don't apply right now, and agents who can't keep up can't last.

The business is changing and we are entering a high-skills market. Buyers and sellers need an agent who can negotiate this changing market and guide them through the hype and misinformation.

With that in mind, we've built a month of classes designed to prepare agents for this shift... and to help them build the skills and gather the knowledge they need!

As always, our training is open to agents from ALL brokerages... so come, check it out!

Our July Featured Classes

Our North York Office

Our Downtown Toronto Office

Our London Office

Or you can download our calendars

 

Education and culture count

Month after month, Keller Williams Referred Urban agents find themselves among the most productive real estate agents in Toronto.

In April 2018, according to independent market statistics, KWRU agents sold homes 32% faster than the average. In addition, they also sold homes at a Sold to Ask ratio that was 3.64% higher than the average.

Our agents are netting their sellers an average of $27,216 more per home sold.

Selling their clients' homes faster, for more money, with the least amount of hassle... that's what you can expect from a Keller Willilams Referred Urban Realty agent.

And if you're wondering how they do it... it's no secret. Our culture of sharing means that agents are constantly helping each other, leading training, and taking training. Surrounding themselves with other top producing agents, and learning from them means that our agents are constantly growing... and the numbers prove this!

Just look at these numbers from April 2018

 
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If you're interested in how KWRU can help you transform your business and help you earn MORE money and take control of your time and your real estate career, don't hesitate to reach out.

And check out our training calendar. Our courses are open to agents from any brokerage and are free to attend.

Make it a great day!

KELLE is your Real Estate personal assistant

You may have heard about KELLE... and if not, let me fill you in.

KELLE is Keller Williams' very own artificial intelligence platform, designed to help our agents manage their businesses. Imagine if Siri, or Alexa, or Google Home were designed JUST for real estate... That's what we're talking about!

 

 

KELLE is a new addition to the KW Family, and 'she' is growing like crazy... and the industry is taking note.

Check out this great article from realtor.com about how KELLE is set to change the real estate game.  READ THE ARTICLE HERE.

And for more information about KELLE, or any of Keller Williams Referred Urban's technologies or training options, give us a call today at 416-572-1016.

 

Brand New And Never Lived In Home That Is Over 3000 Sqft!

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Welcome To
26 Ria Crt


Arguably One Of The Best Deals In King City For A Brand New And Never Lived In Home That Is Over 3000 Sqft! Located In The Exclusive Castles Of King Neighbourhood On A Quiet Court This Home Situated On Premium Extra Deep Pool Size Lot With A Walk Up Basement. Loaded With Upgrades Including Soaring 10Ft Ceilings, 8Ft Doors On Both Levels, Quartz Counters In All The Bathrooms, Frameless Glass Showers, A Main Floor Office, Upgraded 12X24 Tile, Grohe Faucets 2 Wolf Ovens+Wolf Microwave And A Subzero Fridge, Crown Mouldings, Premium Lot Upgrade And Wide Plank Floors Throughout. Full Size Windows In The Basement.
One Of The Best Quiet Streets In The Area.


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Contemporary Town Home Living At It's Finest!

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Welcome To
217 Manning Ave


Freehold Contemporary Town Home Living At It's Finest! Situated In Desirable Trinity Bellwoods. Steps To The Trendiest Shops, Restaurants & Cafes Of College, Dundas & Queen Street West. A Professionally Designed, Contemporary Living Space With An Abundance Of Natural Light. Open Concept Main Floor That's Ideal For Entertaining. Extensive Custom Built-Ins And Upgrades Throughout. High Ceilings And High End Finishes Throughout. Spacious Master Bedroom With Walkout To Private Balcony. Amazing Outdoor Terrace Off Kitchen W/Gas Hook-Up. Underground Garage. Easy Access To Ttc And Subway.


Area: Dundas/Manning
Price: $1,649,000
MLS Number: C4066211
Sales Representative: STEPHANIE NAUSE


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Incredibly Unique Home In Scarborough

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Welcome To
49 Bow Valley Dr


Remarkably Exceptional. That's The Best Way To Describe This Incredibly Unique Home, One Of The Most Desirable Properties In Scarborough Overlooking Curran Hall Ravine. When It Comes To Family Living, It Does Not Get Any Better. The Upgrades And Abundance Of Phenomenal Features Are What Make This Spacious Detached Home Really Special. Along With The Ravine, Enjoy The Walk Out To Sundeck, Skylights, Two Fireplaces And Expansive Finished Basement. Welcome Home.


Area: Orton Bark & Brimorton
Price: $899,000
MLS Number: E4067090
Sales Representative: AMY YOUNGREN


Custom Home On A Large Corner Lot Built In Burlington

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Welcome To
546 Sandcherry Dr


Welcome To This Custom Losani 3 Bedroom, 2 Storey Home On A Large Corner Lot Built In Beautiful Garden Trails, Situated Within The R.B.G Forest,
The Only Area Of It's Kind In Burlington.
Quality Upgrades Throughout Eat In Kitchen, Finished Basement With Built In Shelving. Quick & Easy Access To All Essential Amenities: Schools, Grocery, Shopping, Restaurants And More! 10 Min Drive To Go Station. Landscaped For Easy Care With In Ground Sprinkler Fridge, Gas New Roof & New Fence. Gas Hook In Backyard For Gas B.B.Q. 


Area: Unsworth Ave. And Plains Rd
Price: $799,000
MLS Number: W4068506
Sales Representative: Andrew Doumont


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Ontario's New Standard Lease and It's Impact

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Ontario's New Standard Lease and
It's Impact With Ken Yim


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The Ontario Government released a new standardized lease agreement for private residential leases

which includes; single and semi-detached houses, apartment buildings, rented condos and secondary units.

Effective April 30th, 2018, all leases used by a landlord must be the new standardized lease. For any lease that is signed after this date that is not the standard lease, the tenant will have the right to ask the landlord for a standardized lease in writing.

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The landlord is required to provide one within 21 days of the request.

If one is not provided, the tenant can withhold one months rent.

Flexibility is Key

When the Government announced that they were creating a standardized lease, OREA worked closely with the Ministry of Housing and participated in their consultations. It was important for OREA to ensure that landlords and tenants be given some flexibility in the terms of the lease. This is why we were pleased that the government included an "additional items" section in the standardized lease.

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Join Ken Yim as he explains more about the new standardized lease and answers your most important Leasing questions!


One-Of-A-Kind Converted Church Loft

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Welcome To
384 Sunnyside Ave


One-Of-A-Kind Converted Church Loft In Highly Coveted & Rarely Offered Abbey Lofts! Exceptional, Functional Large Layout; 2+1 Bed & 2 Bath W/Flexibility To Convert To 1, 2 Or 3 Beds.

Exposed Brick, Original Stained Glass, High Ceilings & Hardwood Floors Thru-Out. Open-Concept Living With Fireplace & Walk Out To Private Terrace.

Kitchen Features Large Centre Island With Wine Storage, Granite Counters & S/S Appl. Spacious Master Features Walk In Closet, 5 Piece Ensuite & Marble Shower & Clawfoot Tub.



Area: Roncesvalles / Howard Park
Price: $1,389,000
MLS Number: W4058984
Sales Representative:  Monte Burris

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Let's look back on Real Estate in February

Let's take a little look back at February: home sales are, on average, down. As are home prices.

But if you look back at last year's late winter/ spring market, there was a major buying rush which temporarily inflated prices and sales. And then once Spring was over, the numbers leveled out in a way that more closely matches the overall trends.

In addition, within these average numbers, there is a lot more going on: condo sales are very strong, and prices are rising; certain neighbourhoods and markets are slowing down, while others are still red hot.

If you ever have questions about what you're seeing in the market, give us a call at any time. We're here to help.